data-INFORMEd,

NOT DATa-DRIVEN

Good data tells you what happened.

I help you take the blinkers off so you can tell the stories that reveal why it matters.

Work with me

I’m Dr Selena Fisk, a Data Storyteller.

noun. Data Storyteller. One who helps others bring data to life, in order to make evidence-informed decisions

You're already collecting data. The tricky part is knowing how to access it, understand it, and use it to make great decisions.

I help organisations and schools become data-informed, not data-driven. Through strategic guidance and practical skill-building, I equip teams at every level to have confident conversations about data—so decisions are grounded in evidence without losing sight of people and context.

My approach starts with people, not spreadsheets. Not everyone identifies as a "numbers person"—and they don't need to. I make data accessible, build cultures where data guides rather than dictates, and help you turn insights into meaningful impact.

Because knowing your impact changes everything. I help teams map their work across 3 dimensions of impact—intention, implication, and interval—tracking not just what you do, but the ripple effects it creates over time. When you can spot trends, understand unintended consequences, and connect your actions to real outcomes, that's when true change happens. That's the data story worth telling.

WAYS TO WORK WITH ME

As a data storyteller and grounded researcher, I am as enthusiastic about building data storytelling skills in others as I am about building my own understanding of the evolving ways data can support individuals, organisations and communities to flourish and thrive. 

In 2026, I will predominantly deliver keynotes, work with the corporate/NFP sector, and run the Data Champions (schools) program.

My team of extraordinary presenters will continue to work one-on-one with schools, offering professional learning and development sessions and data storytelling training. 

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